Thursday, March 12, 2015

Famous Fifteen


Ever heard of misattributed quotes? Who does not remember the famous quote of Andy Warhol: “In the future, everyone will be world-famous for 15 minutes.” The pop artist, who built a fortune by mass-producing other people’s creations, may actually never have made those words up.

After investigating the statement’s history, art critic Blake Gopnik discovered that the Stockholm show’s creator, Pontus Hulten, included the quote in the catalogue’s compendium of Warhol quotes. “If Warhol didn’t say it, he very well could have" Hulten had said.

Photographer Nat Finkelstein also claimed he was the source. During a 1965 outdoor photo-shoot with Warhol, some bystanders tried to push themselves into the shot. Andy said to the photographer "...everybody wants to be famous". Finkelstein replied "Yeah, for about 15 minutes, Andy". He took that line Finkelstein claimed.
The quote first appeared in print in 1967. A Warhol insider, Larry Rivers, described an art world in which “everybody will be famous” in a book about the contemporary scene. 

Warhol rejected notions of “originality” in his art. He employed assistants who produced multiple versions of his silk-screens and embraced consumerism, reproducing images of soup cans and Hollywood celebrities. My guess? You really should see the hilarious version of Warhol in the movie "Men In Black III". Your opinion about the famous soup cans will be changed forever and you won't bother about fifteen minutes more or less...

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